Flower Shop New York City

The design of the flagship store of the wholesale Surrounding Flowers, inc. meets the request of high flexibility and branding impact for the company. Through a series of folding shelves, the flowers can be arranged to display a variety of configurations adapting to the various seasons and marketing needs. The entire shelving system can fold back and onto the wall and disappear entirely, offering an image of clean, continuous wall if needed. The sales counter is designed to function as a iconic piece (featuring an inexpensive stained maple plywood counter) as well as an operation station for the flowers arrangements and packaging/design.